Brand Building: Why You Need a Strong Brand Presence

I was recently inspired by Marty Neumeir's book The Brand Gap. As a designer, it's important to continually look for inspiration and educate your understanding about branding further. Here are a few of the concepts that stuck with me from the section about Brand Building.A brand is not a Logo, n ...

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Infographics: Why They’re Better than Plain Text

Picture this, you’re in the kitchen trying to make a lean mean lasagna. You pick up a cookbook and open the recipe only to find paragraphs and paragraphs of instructions. There’s nothing but text. What’s the first thing you’d normally do? Unless you’re really into reading, you’d most pro ...

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Creative Logo Design Process

Upon first glance, successful logos can appear quite simple visually but the thought behind the logo design process and creation is quite the opposite.We may have heard about Logo Design Contests on the web where agencies or individuals host a contest with several designers to create a logo for ...

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