Search Engine Optimization
Search engine rankings are based on a complex language of statistics and algorithms that are constantly changing. At Project Assistant we keep updated with the latest trends to ensure our clients’ websites are up to spec and performing at their best in search results. We strive not just to get you an audience, but to get you in front of the right audience. An SEO consultant will work closely with you to determine exactly what you want to accomplish and help you achieve your online goals.
On-site Optimization is the foundation of your website’s SEO efforts. We focus on making sites appealing for both people and search engines. It requires in-depth knowledge of SEO from a technical, practical and aesthetic standpoint to successfully capture and convert web traffic.
Our Web Development and SEO team work together to integrate efficient and clean coding with SEO best-practices for great user experiences and ideal natural search results.
To effectively be found on the web, you need to know what your customers are searching for, how and where they look for information. Keyword research gives vital data about the search terms your customers are using and provides valuable insight on how and who to drive to your site.
Looking up a local business on a search engine like Google can instantly provide you with an address, telephone number, e-mail, driving directions, hours of operation, customer reviews, photos, and a link to a company website at the click of a mouse. It’s convenience that is tough to rival. Let us help you optimize your website to reach your community and generate a lasting local customer base with local SEO.
Properly managed paid advertising is a great way to kickstart conversions and an ideal way to measure your marketing ROI. Paid ads have to be meticulously researched and strategically planned as you could end up losing more money than gaining sales.
Our SEM Team is dedicated to staying updated with paid advertising best practices and creating extensively researched campaigns to match your target consumers’ search intent. Whether it’s a traditional search campaign, e-commerce products in Google Shopping or video commercials on Youtube, we’re ready to create an Ad Campaign that suits your business goals.