Projectassistant
Bright Bean is a Canadian online toy store designed for parents who want to be actively involved in their child’s development. Offering a curated selection of high-quality educational toys, books, and games, Bright Bean supports children’s growth from birth to age 12. Their mission is to provide tools and resources that make playtime both fun and enriching, helping children reach
their full potential.
Beyond just selling toys, Bright Bean offers an interactive Milestones Tool that guides parents through each developmental stage, recommending suitable toys to support their child’s growth. This approach empowers families to make informed choices, ensuring that every product contributes meaningfully to a child’s learning journey.
Built on Shopify, Bright Bean’s website had strong content but needed a more seamless user experience. Project Assistant enhanced the UI by streamlining navigation, improving mobile responsiveness, and making key features like the Milestones Tool more accessible.
These improvements resulted in a cleaner design, clearer calls to action, and a smoother checkout flow. The updated site now delivers a more engaging and efficient shopping experience, driving higher conversion and customer retention.
Project Assistant improved Bright Bean’s product details pages by simplifying the layout and highlighting key elements like product titles, pricing, and “Add to Cart” buttons. This cleaner design reduces clutter and guides users more effectively.
Better use of white space and organized content makes the pages easier to navigate, enhancing the shopping experience and boosting conversions.
Project Assistant improved Bright Bean’s Shopify category pages to make shopping quicker and more intuitive. Users can now easily browse by category or filter by favorite brands, streamlining product discovery.
The clearer layout and brand-focused filters enhance navigation and encourage exploration, leading to a better shopping experience and increased sales.
Project Assistant enhanced Bright Bean’s Blog section by linking relevant posts to product and category pages. This creates a more connected experience, helping users discover helpful tips and product insights as they shop.
The integration adds value, boosts engagement, and supports more informed purchasing decisions.
Project Assistant optimized Bright Bean’s mobile experience by streamlining navigation, improving touch interactions, and speeding up load times. These updates make it easier for users to browse and shop on the go, boosting engagement and conversions on mobile devices.
Check out the following case studies that feature our UX work:
