Projectassistant
PureCircle is the world’s leading expert in high-purity stevia ingredients, transforming stevia from a niche product to a mainstream sweetener. Their focus on innovation, sustainability, and research has made them the go-to source for stevia solutions, reshaping the future of sweetness.
Acquired by Ingredion in 2020, PureCircle continues to expand its impact by delivering plant-based sweetness solutions globally. Their website serves as a key communication platform, showcasing their expertise and reflecting their leadership in stevia innovation and sustainability.
At Project Assistant, we’re proud to have partnered with PureCircle, a global leader in stevia sweeteners for the food and beverage industry.
Our work together began in 2014 with the migration of their static HTML site to a content management system. This successful collaboration led to a full website redesign, and today, their site is powered by Adobe Experience Manager (AEM)—a robust, scalable platform that supports their global presence.
The PureCircle website serves as a powerful platform to communicate the brand’s mission and global impact. Through a blend of engaging content and vibrant, plant-forward visuals, it tells the story of PureCircle’s evolution—from pioneering startup to a world leader in stevia innovation.
The site underscores PureCircle’s unwavering commitment to sustainability, its deep investment in research and development, and its role in delivering better, plant-based sweetness solutions for the food and beverage industry.
The redesigned PureCircle website, developed by Project Assistant, captures the brand’s commitment to innovation, sustainability, and plant-based sweetness. With a clean, modern layout and striking imagery of the stevia plant, the homepage invites visitors into PureCircle’s world of cutting-edge stevia solutions.
Clear, purposeful content highlights their leadership in cultivating proprietary stevia varietals and offering the industry’s most advanced portfolio of sweeteners and flavor modifiers. The site delivers a compelling user experience that reflects PureCircle’s global impact and forward-thinking mission.
The News section of the PureCircle website, built on Adobe Experience Manager (AEM), serves as a key platform for sharing company updates, industry news, and product innovations. Designed for easy content management, it allows PureCircle to keep stakeholders informed with a clean, user-friendly layout.
This section highlights the brand’s thought leadership, sustainability initiatives, and ongoing contributions to the future of sweeteners.
To enhance navigation on PureCircle’s content-rich website, we implemented a user-friendly search feature, taking full advantage of Adobe Experience Manager’s (AEM) built-in search and filter functions. With a vast array of stevia products, research, and sustainability content, the search helps users quickly find relevant information.
By utilizing AEM’s advanced capabilities, the search feature provides real-time suggestions and precise results, allowing visitors to easily filter through categories like products, research, and news for a seamless user experience.
The PureCircle website is fully mobile-responsive, adapting seamlessly to all devices using Adobe Experience Manager’s (AEM) mobile features. This design ensures optimal performance on smartphones, tablets, and desktops, providing an accessible, user-friendly experience for visitors worldwide. The mobile-first approach reflects PureCircle’s commitment to delivering content efficiently across all platforms.
Check out the following case studies that feature our UX work:
