Projectassistant
The Old El Camino is a vibrant RV resort and motocourt based in Kyle, Texas, offering travelersa unique blend of outdoor hospitality, modern comforts, and community-centric experiences. With premium RV sites, cozy cabins, a scenic swimming pool, live music events, and high-quality amenities, the resort caters to families, digital nomads, and adventureseekers looking to enjoy Hill Country vibes
and memorable stays under the stars.
ProjectAssistant.org delivered a full UX/UI, development, and marketing transformation focused on performance and conversion. We redesigned the website with a clear information architecture, intuitive booking paths, and a visually engaging interface aligned with the brand. On the marketing side, we rebuilt paid campaigns using accurate conversion tracking, high-intent keyword segmentation, refined location targeting, and automated bidding strategies to attract travel-ready users and maximize return on ad spend.
Building on this foundation, the redesign focused on refining usability and performance across the entire experience. Through UX research and a comprehensive content structure audit, navigation was simplified, mobile responsiveness was enhanced, and key decision points were clarified to reduce friction in the booking journey. We implemented a responsive, performance-optimized build that balances immersive storytelling with conversion-focused design—ensuring visitors can effortlessly explore accommodations, understand the value of the experience, and complete reservations across all devices.
To extend the brand experience beyond accommodations, the blog was positioned as a discovery hub for Hill Country travel and lifestyle content. Articles showcase local attractions, travel tips, and seasonal experiences that inspire exploration while reinforcing the resort’s identity as both a destination and a gateway to adventure. This content strategy supports organic visibility, builds trust with prospective guests, and nurtures interest from travelers planning their stay.
ProjectAssistant.org optimized paid marketing campaigns to drive high-intent bookings and phone inquiries. Through campaign restructuring, conversion tracking cleanup, improved targeting, and ongoing optimization, we increased ad relevance and reduced wasted spend. Value-driven messaging and seasonal campaigns further boosted engagement, resulting in consistent growth in bookings and call volume from users ready to plan their stay.
The Old El Camino website is fully mobile-responsive, with a layout that adapts seamlessly to all screen sizes. Optimized navigation, content, and forms ensure a smooth, user-friendly experience on smartphones and tablets, making the site accessible and effective across devices.
