Projectassistant
Trusted by Enterprises, SME, and Startups
For over a decade, we've partnered with businesses across the U.S., Europe, and Southeast Asia to build digital products that solve real problems. Now we're helping them get discovered by AI, too.
Generative engine optimization (GEO) is the practice of optimizing your brand's online presence so that AI-powered platforms — such as ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot — recommend your products or services when users ask for solutions.
Unlike traditional SEO, which focuses on ranking web pages in search engine results, GEO focuses on influencing how large language models (LLMs) retrieve, evaluate, and present information. When a potential customer asks an AI assistant, “What's the best tech agency for building a web app?” or “Which companies provide great UX design services?” — GEO determines whether your brand makes it into that answer.
GEO — sometimes called AI search optimization or answer engine optimization — works by strengthening the signals that generative engines rely on: authoritative content, brand mentions across trusted third-party sources, structured data, positive online sentiment, and consistent entity information across the web. The goal is simple: become the brand that AI trusts enough to recommend.
This is a fundamental shift in how buyers discover businesses. In the traditional search model, you earned a click. In the generative model, the AI provides the answer directly — and if your brand isn't part of that answer, you're invisible to the buyer entirely.
At Project Assistant, we've spent over a decade helping businesses build world-class digital products. Now, we're applying that same technical expertise and strategic thinking to make sure those businesses get found in the age of AI.
The way buyers discover products, services, and agencies is changing fast. A growing share of purchase research now begins inside AI tools — not search engines. When a decision-maker asks ChatGPT to recommend a web development partner, or a startup founder asks Perplexity for the best UX design agencies, the AI doesn't show ten blue links. It gives a direct answer. And it only mentions a handful of brands.
If your business isn't in that answer, your competitors get the visibility — and the deal.
Here's what's driving the urgency:
Hundreds of millions of people use generative AI tools weekly. For business buyers — the same founders, product managers, and marketing leaders Project Assistant has served for over a decade — AI assistants are becoming the first stop for vendor research, replacing hours of manual searching.
Google's AI Overviews now appear at the top of search results for a growing number of queries, pushing traditional organic listings further down. Even strong existing SEO rankings lose impact when an AI-generated summary answers the buyer's question before they ever scroll.
Generative engines draw heavily from a small set of authoritative sources. Brands that establish strong signals now will be significantly harder to displace later — much like the early SEO adopters who dominated Google for years.
Ranking on page one of Google still matters, but it doesn't guarantee your brand will be cited by AI. GEO requires a complementary strategy focused on brand authority, third-party mentions, structured data, and content designed for machine comprehension.
Project Assistant isn't just a generative engine optimization agency in name — we bring the same hands-on, technical, and design-driven approach that has powered 300+ websites, 30+ web apps, and 10+ mobile apps to the challenge of AI visibility. Here's what our GEO services include.
We map where your brand currently appears — and where it doesn't — across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. You'll receive a detailed report with your visibility score, competitor comparison, and a prioritized list of opportunities.
We restructure and create content that generative engines prefer to cite: clear, authoritative, well-structured information with proper entity markup, FAQ schemas, and direct answers to the queries your buyers are asking AI.
Generative engines pull recommendations from trusted external sources — "best of" lists, industry roundups, review platforms, and databases. We secure brand mentions across these sources to expand your digital footprint and increase the likelihood of being recommended.
We implement schema markup, FAQ structures, and emerging AI protocols (such as llms.txt) to make your content easier for large language models to parse, understand, and surface. This is where Project Assistant's deep technical DNA — our web development and QA expertise — gives us an edge that pure marketing agencies can't match.
AI engines factor in review scores and sentiment when deciding which brands to recommend. We monitor and improve your presence across review platforms to ensure your reputation actively supports your AI visibility.
AI recommendations shift constantly. We continuously track your brand's AI visibility, monitor changes in how generative engines rank and cite sources, and refine your strategy month over month to maintain and grow your presence.
When a potential customer asks ChatGPT, Gemini, or Perplexity for a recommendation, the AI doesn't return a list of ten blue links — it gives a direct answer. If your brand isn't part of that answer, you're invisible to buyers who rely on AI to make decisions.
AI visibility isn't about gaming an algorithm. It's about building the kind of authoritative, well-structured digital presence that large language models trust enough to cite. When your brand shows up in AI-generated answers, you're not just getting traffic — you're getting a recommendation, and that drives higher-quality leads than a traditional search result ever could.
We approach generative engine optimization the same way we approach every project at Project Assistant — with a clear process, transparent communication, and relentless attention to quality.
We analyze your current presence across generative engines, benchmark you against competitors, and identify the queries and platforms that matter most for your business. This is where we listen, learn, and map the landscape.
Based on the audit findings, we build a prioritized GEO roadmap covering content creation, authority building, technical optimization, and reputation management — all aligned with your specific business goals and audience.
Our team handles end-to-end implementation: optimizing existing content, creating new AI-ready assets, securing third-party mentions, and configuring structured data and technical protocols. We work as an extension of your team — just like we do with our web and app development clients.
We track your AI visibility across all major generative engines, deliver regular reports, and continuously adjust strategy as AI algorithms and platforms evolve. You'll always know exactly where you stand.
We optimize your brand's visibility across the AI platforms and tools that are reshaping how buyers discover businesses.
Whether you're exploring GEO for the first time or looking to sharpen your current approach, these generative engine optimization best practices are informed by what we've seen work — and what we apply in our own campaigns.
AI engines favor content that directly and clearly answers specific questions. Structure your pages around the exact queries your buyers are asking, and provide concise, authoritative responses within the first few paragraphs. Think of each page as a resource an AI would feel confident citing.
Generative engines don't just read your site — they synthesize information from across the web. Getting your brand mentioned on reputable third-party lists, review platforms, industry publications, and directories is essential to being recommended.
LLMs tend to favor newer, recently updated content. Regularly refreshing your key pages with current information signals relevance and keeps you competitive in AI-generated results.
Schema markup, FAQ structures, and clean HTML hierarchy help generative engines parse your content accurately. The easier your content is for machines to read, the more likely it is to be surfaced. This is an area where having a technically capable agency — not just a content shop — makes a real difference.
Review scores, brand sentiment, and the tone of third-party mentions all factor into AI recommendations. Actively managing reviews and addressing negative sentiment can directly impact your GEO performance.
Traditional SEO metrics don't capture GEO performance. You need to monitor how often your brand is cited by ChatGPT, Gemini, Perplexity, and other AI tools, and adjust strategy based on those specific insights.
Every GEO engagement is grounded in data. We track where your brand appears across AI platforms, measure how recommendations change over time, and tie every optimization back to measurable outcomes — from citation frequency to lead quality.
You'll receive clear, transparent reporting that shows exactly what's working: which AI engines mention your brand, what queries trigger those mentions, and how your visibility compares to competitors. No black boxes, no vanity metrics — just the data you need to make confident decisions about your AI visibility strategy.
One of the first questions our clients ask is: how do you know if GEO is actually working? It's a fair question — and it requires a different measurement framework than traditional SEO or paid advertising.
Here are the key metrics we track and report on for every generative engine optimization campaign:
How often your brand is mentioned or recommended by major generative engines — ChatGPT, Gemini, Perplexity, Copilot — for your target queries. This is the core KPI: your "share of voice" in AI-generated answers.
An aggregate score reflecting your brand's presence across generative platforms, benchmarked against your direct competitors. We use a combination of proprietary tracking and third-party tools to calculate this.
How frequently your website or specific content pages are cited as a source in AI-generated responses — measuring both direct citations and indirect references.
The tone and framing of how AI engines describe your brand. Are you positioned favorably, neutrally, or unfavorably compared to competitors? This matters because AI doesn't just mention brands — it characterizes them.
The expansion of your brand's footprint across the external sources that generative engines draw from: review sites, "best of" lists, databases, and industry publications.
While direct attribution from AI engines is still evolving, we monitor shifts in branded search volume, direct traffic, and conversion patterns that correlate with improved AI visibility — connecting the dots between GEO activity and real business outcomes.
We deliver regular, transparent reporting that ties these metrics to the results you care about. No vanity numbers — just clarity on what's working and what to do next.
There's no shortage of generative engine optimization companies adding GEO as a line item to their service list. But most are pure marketing agencies bolting AI optimization onto existing SEO packages without the technical depth this discipline demands.
Project Assistant is different. Here's why:
GEO sits at the intersection of technical implementation and content strategy. Most agencies are strong at one but weak at the other. With over a decade of experience building websites, web apps, and mobile apps alongside marketing campaigns, Project Assistant brings both capabilities under one roof. When we implement structured data, schema markup, or AI protocols like llms.txt — we're doing it with real engineering expertise, not guesswork.
Since 2011, we've launched 300+ websites, 30+ web apps, and 10+ mobile apps for enterprises, SME, and startups across the U.S., Europe, and Southeast Asia. That depth of experience means we understand how digital products, content, and brand presence work together — which is exactly what GEO requires.
We don't hand you a roadmap and walk away. Our team handles everything — from content creation and technical optimization to third-party outreach and reputation management. We work as an extension of your team, just as we do with our development and design clients.
You'll always know where your brand stands. We provide clear, regular reports connecting AI visibility metrics to business outcomes — not vanity metrics buried in jargon.
Our clients describe working with Project Assistant as having a team that "makes tough digital projects feel easy" and "gets it done on time." We bring that same collaborative, high-quality approach to every GEO engagement.
Among the growing number of generative engine optimization companies and agencies providing generative engine optimization services, Project Assistant stands out because we combine deep technical expertise with hands-on marketing execution — and we've been doing it for over a decade.
Generative engine optimization is the practice of optimizing your brand's online presence so that AI-powered platforms like ChatGPT, Google Gemini, and Perplexity recommend your products or services in their responses. It focuses on the signals that large language models use to decide which brands to cite and recommend — including content authority, third-party mentions, structured data, and online reputation.
SEO focuses on ranking your web pages in traditional search engine results like Google and Bing. GEO focuses on getting your brand recommended inside AI-generated answers. While strong SEO supports GEO, the strategies, signals, and success metrics are different. GEO requires emphasis on third-party authority, structured data, brand sentiment, and content formatted for machine comprehension.
Our generative engine optimization services cover all major generative engines, including ChatGPT (and SearchGPT), Google Gemini and AI Overviews, Perplexity, Microsoft Copilot, and Claude. We continuously expand coverage as new platforms gain market share.
Most clients begin seeing measurable improvements in AI visibility within 30 to 90 days, depending on their starting position and competitive landscape. Quick wins — like securing mentions on existing third-party lists — can happen within the first few weeks, while building long-term authority is an ongoing effort.
We track AI citation frequency, visibility scores across generative platforms, source inclusion rates, brand sentiment in AI outputs, third-party mention growth, and correlated traffic and conversion metrics. We deliver regular reports that connect these metrics to tangible business outcomes.
Yes. SEO and GEO are complementary — not competing strategies. Strong search engine rankings and website authority are signals that generative engines also factor into their recommendations. The most effective approach is an integrated strategy that covers both.
Any business that wants to be discovered by buyers using AI tools can benefit from GEO. At Project Assistant, we work with enterprises, SME, and startups across sectors including technology, professional services, healthcare, education, and consumer products — any business operating in a competitive space where AI-driven buyer discovery is growing.
GEO requires both marketing expertise and technical depth. As a tech and marketing agency with over a decade of experience building websites, web apps, and mobile products, Project Assistant brings the engineering capability — structured data, schema implementation, AI protocol configuration — that most marketing-only agencies can't deliver. We handle strategy and execution end-to-end.
The brands that invest in generative engine optimization today will be the ones AI recommends tomorrow. Project Assistant has been helping businesses build world-class digital products for over a decade — now let us help yours get discovered by AI.
No commitment required. We'll assess your current AI visibility and share our recommendations.
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