I was recently inspired by Marty Neumeir’s book The Brand Gap. As a designer, it’s important to continually look for inspiration and educate your understanding about branding further. Here are a few of the concepts that stuck with me from the section about Brand Building. A brand is not a Logo, not an identity nor ...

Picture this, you’re in the kitchen trying to make a lean mean lasagna. You pick up a cookbook and open the recipe only to find paragraphs and paragraphs of instructions. There’s nothing but text. What’s the first thing you’d normally do? Unless you’re really into reading, you’d most probably turn the page to look for ...

Upon first glance, successful logos can appear quite simple visually but the process behind …

A logotype, or logo for short, is a graphic mark or symbol used by organizations or individuals. It helps build an identity and boost public recognition. Logos, in the most basic sense, are the “faces” of companies. Logos have their roots back when Ancient Egyptians branded their domestic animals with hieroglyphs to indicate ownership. In Ancient ...