Works / TRAVEL
Hawaii.com
An extensive marketing engagement spanning technical SEO, website rehabilitation, acquisition, conversion design and automated follow-up.
Explore the engagement
The marketing challenge
Make travel demand easier to discover, convert and follow through—from finding a useful page to starting a sales conversation.
Restore the foundations
PA rehabilitated the existing website and worked on technical SEO, including broken URLs and redirect issues. This was part of a broader effort to make useful travel information discoverable and the website usable.
Connect acquisition and conversion
The work included acquisition campaigns and conversion-focused web experiences. High-intent search, landing-page improvements, mobile usability and ongoing messaging and targeting changes connected the campaign with the website.
Keep the conversation moving
Marketing follow-up connected chat, email and messaging with the next step in the sales journey. AI-supported automation was part of that work.
What the engagement shows
Discovery, conversion and follow-up were treated as one connected marketing operation. During parts of the engagement, inbound lead volume put pressure on sales capacity. Campaign management had to account for the team’s ability to handle that demand.
The continuation
HawaiiVacationPackages.com continued the work in a later phase. This is a historical engagement; the case focuses on PA’s marketing contribution.