Works / HOSPITALITY
Old El Camino
Connect campaigns to bookings.
We managed Google Ads and ad creative, and judged the campaigns by bookings, not clicks.
Old El Camino · website portfolio capture
The full project story
Google Ads and campaign management for The Old El Camino Motocourt and RV Resort in Kyle, Texas.
The need
Opening a new place to stay means giving travelers a reason to book. Old El Camino needed to get in front of them.
What we did
We managed Google Ads campaigns and ad creative. Search and booking information helped the team decide what to change.
What changed
We judged the campaigns by bookings, not clicks.