Works / MEMBERSHIP
Second Call Defense
Follow the ad through to membership.
We rebuilt the campaigns and tracked each step from the ad to membership, so the team could see which ads brought in members.
Second Call Defense · portfolio artwork
The full project story
We built Google Ads campaigns and tracking around the steps people took to join Second Call Defense.
The need
The team wanted to see which ads were bringing in new members.
What we did
We set up tracking from the ad through sign-up and payment, reorganized the campaigns and tested new ads. We also grouped searches by what people were looking for and excluded ones that didn’t fit.
What mattered
An ad click is only part of the story. Tracking sign-ups through payment gave the team a clearer view of which campaigns brought in members.