Works / MEMBERSHIP
Second Call Defense
Paid acquisition and ongoing management focused on membership conversion.
Explore the engagement
The challenge
Weak campaign structure and incomplete conversion tracking made membership acquisition harder to assess and improve.
What PA worked on
Tracking across enrollment and payment steps, campaign restructuring, search segmentation, exclusions and creative testing.
The marketing connection
The work tied acquisition decisions to the membership journey. Measuring the right step matters when a campaign can generate interest without producing completed memberships.